The End of the Line – Influencing Consumer Behavior?

 Do movie documentaries  like “The End of The Line” influence consumer behavior?

For me it has; we only purchase fish at Whole Food Markets, Marine Stewardship Council (MSC) certified seafood, and when out for dinner we try to order referencing the Monterey Bay Aquarium Seafood WATCH Guide.

As a diver and underwater photographer I’m familiar with the issue and committing the evening to attend the screening was not a problem.  But, is this effective for vehicle to gain consumer interest and awareness?  I don’t think it is…but what is? Please comment with your thoughts and opioion.

 Four things we can do!!!  Take from my earlier blog “The End of the Line”

  • Carry a seafood watch card or cell phone application and purchase sustainable seafood.  ***Farm raised seafood is NOT sustainable.  For example to takes 4 lbs of anchovies to raise 1 lb of Salmon***.  I carry the Monterey Bay Aquarium Seafood WATCH Guide.
  • Look for the Marine Stewardship Council (MSC) certified seafood in markets and restaurants.
  • Work with local, state and federal politicians and governments to SET and ENFORCE to sustainable harvest goals and to MAKE fisherman adhere to goals.
  • Work  with local, state and federal politicians and governments to set aside 20% or more of our oceans to reserves.


Art Koch


~ by Arthur Koch on December 7, 2009.

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